Sociology 9699 Notes [top] -

: Views society as a system of interconnected parts working together to maintain social order and stability.

Focuses on ownership, news production, representation of social groups, and audience effects (e.g., hypodermic syringe model). sociology 9699 notes

Structured interviews follow a strict script (positivist). Unstructured interviews mimic free-flowing conversations (interpretivist). Semi-structured interviews combine both. : Views society as a system of interconnected

Mirrors the natural sciences. Positivists seek objective, quantifiable data to establish cause-and-effect relationships and laws of human behavior. representation of social groups