: A comprehensive introduction to the book's concepts is available at the Marketing Analytics Ch. 1 Introduction PDF .
Unlike basic analytics guides that focus only on vanity metrics (likes, clicks), Sorger bridges the gap between and marketing strategy . He provides a playbook for converting raw data into actionable business intelligence.
Institutional access points like VitalSource, Google Books, and university e-reader portals offer licensed digital copies (PDF/ePub formats) for students enrolled in analytics, business administration, and data science courses. : A comprehensive introduction to the book's concepts
Published in 2013, Marketing Analytics: Strategic Models and Metrics is designed to be a practical, structured guide for both students and working professionals. It aims to equip readers with the tools and models necessary to make intelligent, revenue-driving decisions within their organizations.
One of the most powerful strategic models mentioned, conjoint analysis measures the value consumers place on individual product features. By analyzing trade-offs, companies can design products with the optimal mix of features and pricing. He provides a playbook for converting raw data
Identifying relationships between sales and external variables like ad spend or economic indicators.
The book focuses heavily on predictive and descriptive models. These models help marketers understand market structures and forecast trends. 1. Market Segmentation and Positioning Models It aims to equip readers with the tools
For those interested in exploring marketing analytics further, here are some additional resources: