Business development is the process of identifying and pursuing new business opportunities to drive growth and revenue. It involves a range of activities, including market research, lead generation, sales, and relationship building. The goal of business development is to create long-term value for the organization by building strong relationships with customers, partners, and stakeholders.
Turn the BD process from “solution selling” to “solution designing together.”
Markets shift overnight. A successful BD professional builds flexible frameworks that pivot when economic or technological disruptions occur. 5. How to Maximize the Value of BD Resources and PDFs business development ahmed taher pdf
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His academic research, such as the paper "" (co-authored with D. El Kayaly), shows how he uses data-driven analysis to understand customer behavior, a fundamental BD task. The paper " The impact of corporate values on financial performance " further suggests his belief that a company's core values are not just philosophical but are directly linked to its business performance and development trajectory. Business development is the process of identifying and
The principles from this essential PDF are not academic abstractions; they are playbooks for success in the modern business world. Here’s how to put them into practice.
: The official AUC faculty page for Dr. Ahmed Taher offers a concise yet comprehensive biography that outlines his expertise in business development. Turn the BD process from “solution selling” to
| Dimension | Core Focus | Taher’s Contribution | |-----------|------------|----------------------| | | Leveraging analytics to identify high‑propensity leads. | Introduces the Opportunity Heat Map (Chapter 3) that combines firmographics, technographics, and intent‑signal data. | | Customer‑centric value co‑creation | Designing solutions with the customer, not for the customer. | Presents the Co‑Creation Canvas (Chapter 5) that aligns internal capabilities with external pain points. | | Ecosystem orchestration | Managing a network of partners, platforms, and platforms‑as‑services. | Proposes the Ecosystem Maturity Model (Chapter 7) for assessing partnership depth and integration. |
Track key performance indicators (KPIs) such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), pipeline velocity, and partnership conversion rates.